Friday, June 11, 2010

Baker King premieres in top spot

I haven’t watched the premiere yet, but the numbers are in and it’s a pretty solid first outing for KBS’s new drama Baker King Kim Tak-gu, which replaced Cinderella’s Sister. According to TNS Media, Episode 1 pulled in a 15.7%, though SBS’s Bad Guy wasn’t too far behind with a 14.2%. In third place was the last installment of the four-episode special drama Living Without Incident, which ended quietly with a 6.1% (AGB numbers; TNS unavailable).

The first episode took place in the ’60s and ’70s, when the two main rivals, Tak-gu and Ma-joon (Yoon Shi-yoon and Joo-won), are born — in a time when bread was scarce and therefore much valued. The kids grow up to pursue dreams of becoming pastry chefs.

It’ll be interesting to see if and how things shift around later, because frankly KBS isn’t dealing with much competition — the upcoming World Cup puts SBS on hold and MBC is airing a few short specials in the time before its largely hyped Road No. 1 begins in two weeks. This gives Baker King the advantage, which could help it gain ground in these early segments.

credit : javabeans

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